Posts Tagged: Chiefs
‘The real heroes are the firefighters’ – Chiefs QB Matt Cassel after alerting neighbor to fire.
QB's wife sees fire and tells her husband who springs into action.
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Be The Warrior!
Fire service warriors are true practitioners of their craft and thrive on sharing their passion and knowledge for the job with any and all who will listen. They understand that every aspect of the job is equally as important. The tougher the challenge, the more focused and determined they become. Their unbridled "passion for the profession" is unmistakable. They understand that trust and brotherhood are forged in sweat and soot. Are you a Warrior?
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A PR Guy Gone Wild
The video that accompanies this story is real. It was not intended to be viral and it’s not a training film. The event actually did occur a few weeks back as surrealistic as it is!
Our job as Public Information Officers is to be both the go to guy and the bridge builder; we are supposed to protect our Departments from any fallout and make sure that the right message gets out. At the same time, we are supposed to help the media, and the public get information and get access to our Chiefs if needed. But the main thing is that PIO’s are conduits of information.
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They Fuel the Fires, we put them out
Early on, when the game was relatively close and spirits were higher, the LeBron James rumor mill was the talk of the moment. Facing July 1 free agency everyone at the table had an opinion on whether LeBron will stay or go. With each opinion came a rumor about what someone told someone about LeBron’s status. Also with each rumor and opinion came blame. Who to scapegoat and take to task if LeBron seeks mega millions elsewhere.
As a PR guy this got me thinking. It’s not about just LeBron, it’s about sports in general. Each day is filled with stories in the paper and online, as well as sports radio and television, that are based on heated rumors and bashings about one team, coach, manager or athlete.
If these were stories about our fire departments, chiefs or firefighters we as PIO’s would be apoplectic! We would be in total crisis communications mode!! This would constitute one of the worst days of our careers.
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Stock Photos can increase your PR value
Towards the top of my “to do” list is a push to increase the number of generic photos in my files. Generic shots would include all of our apparatus, photos of Chiefs, training and fireground shots etc.
As any editor will tell you, a release with a photo has a much higher chance of being used and could elevate your story from a few column centimeters on an inside page to a more prominent position and possibly the front page. This just happened to a story about a member in my department.
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