Posts Tagged: Marketing
Perfect Alignment
Deep down inside, we might say to ourselves, "That could never happen here." Or we feel it coming up and we suppress it, because we know, if we were ever to actually verbalize that, it WOULD happen.
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Joining Forces
From our sister site: FireRECRUITER.com
What started out as a vision for a successful joint recruitment project has morphed into a passion to connect firefighters and soldiers of all stripes.
Based on the concept that we're looking for the same peo…
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Video Killed the Recruitment Star
In his February 17th Morning Lineup features (and updated on February 20th), FireGeezer.com's Bill Schumm discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the…
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@FireRECRUITER: Rise to the challenge
An article recently posted to FirefighterNation.com outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particu…
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Impact of the Digital Age on Recruitment and Retention
The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.
More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to …
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The Firehouse Doors
The doors of the firehouse offer those we serve a peek inside of our world… but in many places, we are closing those doors and hiding behind them.
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Going Forward in the Fire Service
I am often reluctant to write about commercial business ventures in my blogs and other platforms as I am sensitive to the trusted relationship between a writer and their readers, and leary about self-promotion. Thus I have delayed writing this post for q…
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Zen Zone #12
There is a time when decisions must be made.
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Zen Zone #8
If you are going to be the Chief, it helps to have thick skin.
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Scary Rhetoric and Hypocrisy
People love to hate hypocrites. And in this day and age where so many people are looking for heroes, when we get it wrong, we get it wrong in a big way.
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Complacency
Complacency is a subject that seems to surface repeatedly in our business, a business that requires constant vigilance. It strikes all of us at one point or another. The cure, sadly enough, seems to be getting stung.
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Shut Up
Perhaps part of the problem in anonymity is that people feel compelled to say what they think, which in this and more than a few other cases, isn't much.
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Smells Like Innovation
I have asked students and others for a number of years, "What changes can you see for emergency services that would revolutionize our industry?"
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Black Diamond X2s to the Rescue
There was about a foot or so of snow on the ground when we got to the house where the fire was reported. The lieutenant wheeled the engine into the driveway and we observed some light smoke coming out of the second story on the 'D' side…
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I’m With Stupid But Not Right At This Moment
[caption id="attachment_1654" align="alignleft" width="300" caption="Lifted from the Canyon Lake Fire & EMS Facebook Page"][/caption]
I'm afraid my strategy for capturing the interest of the uninitiated has fallen through, so I'm going to have to …
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572-pound spokesman for the Heart Attack Grill dead at 29
There's a fine line between having a sexy nurse serve you a hamburger (or anything else for that matter) and glamorizing public health burdens like obesity or cardiovascular disease.
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X-Box Live
That's right!
"From the X-Box to the Box Alarm: Motivating and Leading Today's Firefighters" is back by popular demand at FDIC 2011. I hope to see you in Indianapolis March 22-26, 2011. Look me up if you plan on attending and look for my presentatio…
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Not just a Daddy’s Girl
Her Dad was a fire lieutenant and her two youngest brothers (twins) joined as cadets, then volunteers and eventually became career firefighters.
But when Janet Wilmoth tried to join her local volunteer fire department, the fire chief told her to “Go…
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Not Your Typical “Truckie”
Glenn Usdin was a Run-to-the-Curb kid, growing up in the Long Island New York fire service and rising to the rank of fire chief in Lancaster PA. Like many in the fire service, his career path has taken him in several different directions including a tenu…
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Residential Fire Sprinkler Comparison
If this doesn't illustrate the live-saving capability of residential sprinklers, I don't know what else to tell you. You can dry things off after they get wet. You can't unburn your family or your home.
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The Disincentive for Responsible Reporting (Tax and Spend Socialists)
When I decide to offend, I think I'm an equal opportunity offender, because like I stated, I'm not a proponent of either camp. I think for myself.
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How Far Outside Your Box? Frontiers Around You
Anyone who demonstrates an obsession for the status quo and fails to think about the future with an open mind is only setting the table for their eventual obsolescence.
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What’s your story?
It's been a great, long, hot summer --- causing me to take some time away from blogging to spend with my family and friends. Although I haven't been writing much, I have been doing a lot of reading and observing. And, it's my observation that the need f…
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Customer Service: A Bad Concept?
While we can quantitatively point out that having a customer service attitude benefits us in public support, there should be a much more altruistic reason for our embracing that belief.
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Roto-Ray and Federal Q’s On POV?
By mentioning the Roto-Ray, the Federal Q, and POVs in one title, I'm going to be the high flyer of the internet.
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