Posts Tagged: Pio
Irene forces a sudden exodus from Atlanta for some. But if you are staying come see Dave or some of his friends.
Friday at FRI.
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Can Public Safety Ever Completely Trust “The Media”?
The terms public affairs, public relations, and ‘the media’ are synonymous with public safety. However, how many of us really know what these terms mean? Host Brett Hicks interviews our Guest Danny Chung on the influence(s) that public affair…
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Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?
If the customers and the politicians read, and they do, does what they see match the story?
Does it matter?
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Dallas Fire-Rescue Changes Website To Rainbows Over SideCharlie Blog Post
Well, what do ya know? After our first blog post and subsequent follow-ups asking that the photo on the front of Dallas Fire-Rescue's website be changed - it finally happened. The original full size photo showing a firefighter not wearing any respiratory…
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FDIC Day 2: Sign up for the NFFF 9-11 Memorial Stair Climb. Stop, Drop, Rock ‘n’ Roll. Stop by and see Dave on Thursday.
Clear your mind of the junk I fill it with on Thursday with a nice climb for a good cause on Friday.
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FDIC bound? Come see me at 1:30 next Thursday in Room 125-126.
Spend part of your afternoon with Dave at FDIC.
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Dallas Fire-Rescue’s Website Has A Funny Way Of Promoting Respiratory Safety
[fblike]For the record, we LIKE Dallas Fire Department. This is not meant to take a cheap shot at them whatsoever. That said, we were searching around fire department websites on another article project and came across the front page for the DFD. The mai…
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Fires, Blizzards, Rescues, and Maydays: Middle of the Week Review…Are you keeping up?
I'll admit that I have slow days. However, I post when I am able to. I took the 24th and 25th off, but quickly caught up!
You should be keeping up with me at least...yes I am speaking to both of you (my readers)!
There are some other links in there from some other sites as well!
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Picture Taking Caught on Video Again…Acceptable or Not?
I would love to know if this is acceptable. What I mean is that if it were a PIO taking a photo. Of course, it is hard to tell from this video alone.
One thing it does bring to mind is perception. You just never know what others may think if watching this video. Especially the homeowner...
What do you think? Harmless or not?
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A PIO Social Media Christmas
I want to take this opportunity to wish everyone a Merry Christmas, Happy Holidays and a Happy New Year!
What would the holiday be without a good old PIO, PR, social media take on what if the first Christmas happened in the era of Facebook, Foursquare…
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Overturned fire engine in Huntersville, North Carolina. Cornelius-Lemley Fire & Rescue rig rolls on icy roads. Chief handles the news head-on.
Chief takes control of the bad news.
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Looks like we are getting some Respect
I was perusing U.S. News and World Report and found an interesting list that bodes well for us and our profession as public relations and communications specialists.
The magazine has placed PR specialist among the top 50 careers of 2011. The publication says the industry is expected to add 66,000 jobs, or grow by a whopping 24 percent, between 2008 and 2018.
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A PIO 101 Lesson: Live coverage as firefighters watch home burn. The fire department quickly tells its story. No hydrants in a Geist, Indiana neighborhood.
A good lesson on why it's important to communicate quickly with the news media and the public during a breaking news story.
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The Fire Critic’s School of Hard Knocks Policy on Social Media
I could have written a very nice, well written, and detailed example of a social media policy that departments might be able to use to their favor. I have decided to do something different. I will actually have plenty to come in the future as I gear up for my FDIC class on Social Media.
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Even the Walls have Ears
In my regular PR and marketing job I have on staff a social media specialist who does an outstanding job of juggling those responsibilities with other daily work assignments.
As a fire PIO I am an office of one. A big problem for me is the ongoing desire to maintain and update Twitter, Facebook and YouTube but the reality is that extra time is not my friend.
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How do I Address a Judge?
Back at the office a few months ago while sending out invitations to a public event I had a déjà vu all over again moment. As many times as I or many of my fellow PIO’s send out correspondence to public officials and the like we seem to always end up yelling from our offices “How do I address a Judge in a letter?” I personally have sent these type of correspondence out for over twenty years but seem to have a memory loss each time I’m on the address and salutation lines.
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Responding to unfounded Complaints
We as PIO’s and PAO’s have to grit our teeth and bear it in how we answer members of the community and their perceived grievances. I know it can become tedious and time consuming but our jobs now dictates we cross every T and dot every I or else suffer the consequences of being smeared in the cyber world.
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Deep Frying Turkey PSA
State Farm insurance has done a great job in producing a bare bones video of the dangers of deep frying. It’s easy to understand, does not use a narrator, fancy graphics or high end production techniques, but certainly hammers the point home in a minute and ten seconds.
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The PIO Should Keep Homeowners Informed on the Fire Ground
If the homeowner does not have that fire department point of contact to talk to they suffer from additional angst. They need to know that at the end of the operation a Chief will talk to them to answer their questions. They need to know that I will provide them with my business card and a booklet to tell them what to do post fire.
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One Page Per Day
Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate and write for a specific style, the more successful you will be.
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Watch out for the Reporter who Flips the Script
Over the years in both my regular PR jobs and in the fire department, I have encountered journalists who have for a better phrase “flipped the script,” in essence pitching one thing with one side of their face, while actually doing the opposite. Kind of a two faced approach.
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Smartphone’s will become our Virtual PIO Command Posts
Smartphone technology has always interested me in relation to our duties as PIO’s. Since we operate in the field and on the fireground a good amount of the time, these technological wonders will become our virtual field command centers.
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What’s in your PIO or PAO “Go To” bag?
I’m interested to see what you guys travel to incidents with. I am in the position of being both a PIO and Class A firefighter. I have to be prepared on numerous fronts to have “go to” equipment in a number of places.
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Will Tumblr expand on Twitters Popularity?
Just when you think you are getting a good handle on social media and how to apply it to your PIO or PAO protocol some new toy comes along to potentially add to the mix.
If Twitters 140 characters aren’t enough room for all the insightful things you have to say, then maybe you’re ready for Tumblr.
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Lessons from South Fulton: Avoid making a bad situation worse. Have a plan to respond when your reputation is on the line.
Have you thought about how your department would handle suddenly being under the national or international spotlight with its reputation at stake? Your initial response can be vital to how the story plays out.
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