Posts Tagged: Press Release
Press Releases are not dead in our neck of the woods
There is a certain group of trend arbiters around whom I envision being skinny, wearing all black, with black framed glasses who think that when they speak the entire work of public relations will turn on a dime to do their bidding.
Over the last several years I am becoming progressively irritated when PR pundits keep saying that the standard press release is dead. Maybe the body is cold from where they sit, but in our line of work the old tried and true, boring and predictable press release is our lifeline to the media.
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How the Press Release was Born
The history of the public relations profession in many ways can be considered kind of bland. Don’t get me wrong; what we do is crucial in the dissemination of information. I can’t imagine a world without public relations, but from an historical perspective things sort of, in my mind, just fed off of itself to evolve. The last several years have show tremendous moves forward in the way we practice our profession, but the good old days really wern't that old at all!
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A PIO’s Ethics Dilemma: Spinning a point he does not believe in.
At a recent fire exhibition on Long Island a fellow PIO asked if I had a couple of minutes to talk to him about a problem he was having. A number of people in his community were complaining to members of his volunteer department about what they thought was the excessive costs involved in running and maintaining a motorized drill team to compete. So upset was the Chief of Department that he asked the PIO to send a release to the local papers extolling the virtues of motorized racing. The only problem is the PIO agrees with the community complaints.
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Hard copy vs. electronic news releases and stories: two different sets of rules to follow
There is, in my estimation, a large difference in sending a hard copy press release or story to the media versus electronically transmitted news. I, like most, send releases and stories about my Department almost exclusively to the media via e-mail. Less is certainly more when a media outlet reviews your materials electronically.
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