Posts Tagged: Ragan Communications
Add some Creativity to your Staged Photos
Many PIO’s also serve as their department’s photographer. In my department I take hundreds of photos a year along with another firefighter who also handles camera duties.
We both do pretty good work at a scene and many of our photos are used by the media. I am much more comfortable and talented at snapping the action at a fire then shooting a group photo at an awards ceremony. I always feel that the way I ask a group to pose is the same way it has been done since the camera was invented.
Read More »
The Media is taking a Free Ride using our resources
I wrote a post a few weeks’ backs about whether we, as PIO’s, are carrying the heavy load for the media in regard to supplying them with information from incident scenes. Is the Media taking a Free Ride?
It appears with newsroom financial resources dwindling the media is relying on us more and more to provide more in depth stories, site photo’s and video.
Read More »
Cutlines make Smaller Bigger
I often write in my posts about using photo captions or cutline’s to briefly explain a bigger story whether it is for your website or materials you are sending to the media. Often I prefer to send the media a captioned photo over a full release. Obviously for a significant incident a full release is warranted, but for many other activities such as Fire Prevention Day, citations, school visits etc., a captioned photo is effective and more likely to receive placement.
Read More »
